The Sacred Egg 和 MPC W+K Shanghai 共同為HP惠普的“Omen”游戲電腦打造了這3條超現(xiàn)實(shí)的廣告短片。這3支短片的主題是“Achieve Gamefulness”，每支時(shí)長(zhǎng)都為30秒。
短片設(shè)定的場(chǎng)景是在一座超現(xiàn)實(shí)的“游戲玩家修煉場(chǎng)”，在這里，游戲戰(zhàn)隊(duì)由“內(nèi)力先知”老師作指導(dǎo)，幫助他們玩出專(zhuān)注力，玩出內(nèi)力。
MPC 的上海特效團(tuán)隊(duì)在拍攝制作前與 The Sacred Egg 緊密協(xié)作，設(shè)計(jì)了大腦外觀樣式，并對(duì)不同的大小、顏色、紋理、燈光等進(jìn)行了多種嘗試。制作的主要挑戰(zhàn)在于使他們看起來(lái)很真實(shí)，但又不太真實(shí)，創(chuàng)作團(tuán)隊(duì)進(jìn)行了真實(shí)的燈光照明和化妝測(cè)試，以確保CG制作的大腦可以無(wú)縫融入這個(gè)超現(xiàn)實(shí)的世界。
它有龐大的布局、大量的CG技術(shù)、特技表演（56人倒立組成的人肉塔樓）、為配合音樂(lè)精心編排的60盞燈，以及明星游戲玩家的加入，這些都在說(shuō)明這無(wú)疑是一次非常有意義的項(xiàng)目。
W+K Shanghai 的創(chuàng)意總監(jiān) Tree Chan 說(shuō)：“我們希望讓游戲玩家為自己的身份感到自豪，并通過(guò)展示他們的大腦魔力來(lái)展現(xiàn)自己的潛力。”

Client: HP

Agency: W+K Shanghai
Executive Creative Directors: Ian Toombs, Vivian Yong
Creative Director: Tree Chan
Copywriters: Nick Partyka, Christy Chen, Aier Xu, Raphael Valenti
Art Director: Follen See
Creative: César Farah, Matteo Marchionni
Design Director: Fish Ho
Designer: Frankr Ran, Meng Meng, Zhangzhe Peng
Executive Producer: Bernice Wong
Film Producer: Fang Yuan

Production: Hamlet
Director: The Sacred Egg
DP: Benjamin Todd
Executive Producers: Jason Felstead, Ruben Goots
Producer: Jane Tredget
Post Producers: Dominique Ruys, Sara Martinez Ruiz
Production Company: Filmate Shanghai
Executive Producer: Priscilla He
Producers: Sami Xia, Tim Zhang, Joe Shen
1st Assistant Director: Maxine Zhang
Art Director: Zorana
Assistant Art Director: Xiao Wei
Stylist: Wang Jian

VFX: MPC
VFX Supervisor: Patrick Firmansyah
CG Supervisors: Christian Kalata, Jacob Oomen
Executive Producer: Jamie Loudon
Producer: Rachel Zhao
Line Producer: Sanchit Soi
Production Coordinator: Taruna Sehgal
Colorist: Duncan Russell
Digital Compositors: Zhongyan Dai, Allegra David, Ginesh Gandhi, Minnie Chen, Marielle Santens, Yashvardhan Jain, Geetesh Tari
Online Team: Tingting Su, Robin Liu, Ragesh Ramchandran, Mahendra Natha Reddy, Shyam Babu, Abdullabeeb Kondachan, Joshi John, Vignesh Elumalai, Mahammad Shafiuddin, Sathish Chellappan, Jayakumar R, Aginesh K M, Priyanka Pintu Dey, Suvojit Ghosh, Sangeetha M, Vignesh R, Likin Ganapathi C P, Jegadeesan V, B Prathap Kumar, Sudev S, Sriram Parameshwaran , Ganesh Kumar S, Suhas N, Sreenivasa Aditya
Matchmove Artists: Anirudh Kurve, Karthick K, Ankit Dheraj Toppo, Konduru Achiraju, Nithin T K, Shridhar Bhat, Sindhuja Balasubramanian, Kishan Chandran, Venkatesh Jeyaram, Elangovan Ganeshan
CG Lighters: Chamishka Gamage, Paolo Gnoni, Vaibhav Gupta, Amlan Mahapatra
AnimatorAmbalika Nandy
CG Model and Texture Artists: Aram Hakze, Harshitha V V, Sourodeep Dey
DMP: Winnie Sharma
Concept Artists: Andrew Brooks, Michelle Tolo
Motion Graphics: Derek Lian

Editorial: Cut + Run
Editor: Sam Bould
Assistant Editor: Ben Cowan

YOUKU

視頻無(wú)法播放？點(diǎn)擊這里試試看。

B站

視頻無(wú)法播放？點(diǎn)擊這里試試看。